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Prime Minister Anwar Ibrahim and Pakatan Harapan coalition leaders launched a final social media appeal via TikTok as campaigning wound down ahead of Negeri Sembilan's state election, with nearly 860,000 voters set to determine the composition of the 36-seat assembly.
With polling day approaching on August 1, candidates contesting Negeri Sembilan's state election are deploying sophisticated social media strategies tailored to different voter demographics across Facebook, TikTok, Instagram and YouTube.
Pakatan Harapan will pursue a combined digital and grassroots campaign strategy for the Johor election, leveraging both social media platforms and on-the-ground mobilization efforts to reach voters across the state.