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Pakatan Harapan is escalating its campaign for Saturday's Negeri Sembilan state election through a marathon 24-hour TikTok livestream featuring candidates and influencers to connect with younger voters across the state.
Pakatan Harapan's Muhammad Taqiuddin is targeting young voters in Maharani with promises of jobs and business support, four days before Johor's state election on July 11.
Barisan Nasional chairman Datuk Seri Dr Ahmad Zahid Hamidi has called on all parties contesting the Johor state election to avoid rehashing unrelated past issues, urging a campaign centred on candidates' strengths and policy platforms instead.
More than 1.2 million young voters in Johor are expected to determine outcomes in closely fought constituencies in the 16th state election on July 11, with political parties needing to balance digital engagement and ground campaigns.
Pakatan Harapan's Mohd Fakharuddin Moslim contests Pasir Raja despite the constituency's established Barisan Nasional dominance, banking on youth engagement and promises of accessible governance ahead of Johor's July 11 state election.
Political analysts predict the 21-39 age group could determine Johor's election outcome, with parties needing stronger policies on employment, housing affordability, and economic stability to win this demographic.
PAS vice-president Amar Abdullah has identified Bersama as a potential rival in competing for support among younger and first-time voters, even as the Islamist party's long-established membership base remains secure.